By -

 Instagram on Wednesday announced that it had reached a milestone of 700 million members while enjoying the fastest-ever growth rate in the company's history.
The network has grown by more than 100 million members in the last four months, Instagram reported, although it took six months to accomplish its previous 100 million member increase.

            The increased growth rate can be credited to new features like Stories, live video and disappearing messages in Direct, the company said.
"Ostensibly copied from Snapchat, the feature was significant in driving the ephemeral messaging app to an IPO," said Zach Fuller, an analyst at Midia Research.
            "Yet since Instagram copied Stories, Snapchat's user growth has slowed to 82 percent," he told the E-Commerce Times, "whilst Instagram has continued to thrive."


Instagram last summer launched its Stories feature, which allows users to share multiple photos and videos in a slideshow format. The posts disappear after 24 hours and don't appear in a user's feed or profile grid.

Better Stories

                Instagram recently updated its Stories features with new capabilities, including live video. It also announced plans to let businesses put immersive, full-screen video ads into Stories.
User engagement with Stories has grown to more than 200 million people per day, up from 150 million at the beginning of the year.

              Instagram late last year added the ability to save posts, and 46 percent of users have saved at least one post since then, the company said.
Another new capability that became available earlier this year is the ability to save live video to mobile phones at the end of a broadcast.
The rapid growth at Instagram is in part due to younger social media users switching to it from rival platforms, noted Midia's Fuller.

              Instagram "competes directly with Snapchat but is better to use and integrates better with Facebook," Michael Jude, a Stratecast/Frost & Sullivan program manager, told the E-Commerce Times.
Facebook acquired Instagram in 2012 for $1 billion, two years after CEO Kevin Systrom and CTO Mike Krieger founded the company.

Comments

Post a Comment

Popular posts from this blog

WannaCry Ransomware |Virus

By -
Image
          P lease be informed that there are cyber threats and hacking attempts going on by a virus called (WannaCry Ransomware), which is a malicious program that affects smart phones and computers, and encrypts their data or systems and locks them so that they cannot be accessed, except after payment of money. So we would like to advise all colleagues to refrain from opening, downloading or clicking on any suspicious link or email from any unfamiliar or unknown sources. Suspicious emails may also come in the form of senders you know and trust, therefore, it is recommended that you have to confirm with the sender before you start downloading or interacting with the content of the email. Be aware of this mails @Please_Read_Me@.txt @WanaDecryptor@.exe @WanaDecryptor@.exe.lnk !WannaDecryptor!.exe.lnk 00000000.pky 00000000.eky 00000000.res C:\WINDOWSystem32\taskdl.exe  Please Read Me!.txt (Older variant) C:\WINDOWS\tasksche.exe C:\WINDOWS\qeriuwjhrf 131181494299235.bat 176641494574290.b
Keep reading

Google Allo will now Turn Your Selfies into Bitmoji-Style Stickers

By -
Image
Google has rolled out new updates for its Allo messaging application, which includes the option of Smart Smileys new chat themes and an exclusive Fantastic Beats and Where to Find Them Sticker pack. Google Allo "Smart Smiley" will let users find the right emoji or sticker to send based on the kind of conversation. From now when you take photo of yourself on Google Allo the android app will combine the tech giant's neural networks  with the work of artist to turn your snap into unique sticker pack.The features will roll out to IOS soon. To create this feature, Google Allo team worked with Machine Perception researchers at the  company to create algorithm that can pick out easily recognizable features in a person's face, abstracting away details that don't matter quite as much.
Keep reading